Budding creative and human-centric business designer based in the little red dot, Singapore 🇸🇬. As a people person with a creative problem-solver mindset🙋‍♀️, I approach each project with a unique perspective to uncover the hidden needs of people 🙏 and transform them into meaningful experiences 🥳. I thrive on creating purposeful solutions for both humans and businesses.

👩‍🎓 Bachelor of Business Management (Marketing), Singapore Management University, Class of ‘23

🔍 Previously at GXS Bank and Changi Airport Group

🥉 2nd Runner-up for Singapore Airlines App Challenge 2022

Chat with me!

Resume | Linkedin | wsxfelicia@gmail.com

My Project Reel

projects

and that translates into…

I am the bridge between people and products to resolve human needs while managing stakeholders’ expectations.

I am a creative thinker with a strategist mindset, so I thrive on creating purposeful solutions for both humans and businesses.

I strive to blur boundaries between brands and consumers, I leave behind positive and inspiring experiences.

Content Creation

Stakeholder Management

User and Concept Testings

Design Thinking

Brand Experience

Brand Style Guide

Interaction Design

Videography

Ideation, Styling, and Shooting

Competitor Analysis

Product Roadmap

Product Specs

Co-hosting Design Workshops

UI Design