<aside> 🎇 Changi Eats by Changi Airport Group: Changi Eats is a venture by Changi Airport Group to diversify its offerings during the pandemic when travel was restricted, transforming Changi Airport and its food business model. With Changi Eats, customers can mix and match from up to five eateries from Changi Airport and Jewel per order, for a single delivery fee.
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<aside> 👩👩👦👦 Users: ****Singaporeans that stay near Changi Airport
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<aside> 🤝 Meet the team: Changi Eats fall under Landside Concessions of Changi Airport. I report to the marketing lead, and worked closely with operations and product owner of Changi Eats.
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Content Creation
In my latest stint at Changi Airport Group as a Content Creation Intern under Changi Eats, I handled creative and content development for Changi Airport Group’s social channels, mainly on Facebook, Instagram and Telegram. This included strategizing and producing suitable assets for each channel and its targeted audience, such as posters, videos, and interactive content.
<aside> ☝ I often thought from a user and consumer perspective when coming up with creative and informative content as I did not want to overload the targeted audience’s mind.
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Creative Directing and Shooting